← Research
07 · AI · 5 min read
From SEO to Citability
Ranking was about position. Citability is about being safe to repeat.
Search optimisation asked a single question: how do we rank above the alternatives? Answer engines ask a different one: is this claim specific, current and attributable enough to repeat?
What makes a fact citable
- —It is attached to a resolved entity, not a page title.
- —It has a source and, ideally, evidence.
- —It carries a date that means something.
- —It states scope: where, for whom, under what conditions.
We suspect the discipline that replaces keyword optimisation looks less like copywriting and more like record maintenance.