A thesis in progress · InternetOfRecord.com

The internet was built around pages.AI will increasingly operate on records.

Businesses. Places. Products. Services. Organizations. Events. Offers. Properties. Each can be represented by a persistent, structured, verifiable record that exists independently of any single website, application, search engine or AI system.
01The shift

The Internet of Pages

Information is authored as documents, discovered through links, and reached by a person clicking.

  1. Website
  2. Pages
  3. Links
  4. Search
  5. Clicks
transitions to

The Internet of Record

Information is maintained as entities, connected by relationships, and consumed by people and machines alike.

  1. Entity
  2. Authoritative Record
  3. Structured Knowledge
  4. Relationships
  5. Citable Information
  6. AI · Agents · Search · Applications · Surfaces

The record exists independently of the surface.

02Page vs record

Internet of Pages

Internet of Record

Page-centric
Entity-centric
Published
Maintained
Often unstructured
Structured
URLs
Persistent identity
Copies
Authoritative records
Keywords
Attributes
Links
Relationships
Crawling
Queries
Human navigation
Human + machine
SEO
Visibility + citability
Static documents
Continuously updated state

Pages describe things.
Records represent things.

03Definition

What is a Record?

A Record is a persistent, structured representation of an entity — including its identity, attributes, relationships, provenance, verification, permissions and current state.

It is more than a database row. A row stores values; a record represents something that exists in the world, and is expected to stay true as that thing changes.

See the record types →

Record · schematic

  • identitywho and what this is
  • attributeswhat is true about it
  • relationshipswhat it connects to
  • provenancewhere each fact came from
  • statewhat is true now
  • permissionswho may read, write, act
  • interfaceshow machines reach it
04Records and surfaces

Source

One Record

  • Website
  • Listing
  • Search Result
  • Map Profile
  • Marketplace
  • Local Page
  • Article
  • Offer
  • Event
  • Social Content
  • AI Answer
  • Agent Response
  • Local Feed
  • Application

Information Surfaces

The surface can change.
The record persists.

A website is a surface. A listing is a surface. An AI answer is a surface. A marketplace profile is a surface. A local feed item is a surface. The underlying record can remain the persistent representation of the entity, rendered anywhere it is needed.

05The knowledge layer

Records become more powerful when connected.

Relationship graph · sample7 edges
located inoffersserveshostsemploysoccurs atlocated inBUSINESSNorth Shore PlumbingCITYDuluthSERVICEEmergency RepairCOUNTYSt. Louis CountyEVENTWinter Pipe ClinicPERSONMaster PlumberPLACEDepot Hall

Hover a record to trace its relationships

Records create entities.
Relationships create knowledge.

A business located in a city, offering a service, serving a county, hosting an event, employing a person. Each typed relationship adds context that no single page carries — and together they begin to form a machine-readable model of the real world.

06Two audiences

The Human Internet

  • Websites
  • Pages
  • Navigation
  • Brands
  • Stories
  • Images
  • Interfaces
  • Experiences

The Machine Internet

  • Records
  • Entities
  • Attributes
  • Relationships
  • Graphs
  • APIs
  • MCP
  • Citations
  • Permissions
  • Agents

The next internet must serve both.

Humans experience surfaces. Machines consume structured information. We don't think one replaces the other — the interesting question is how a single representation can serve both at once.

07The stack

The Internet of Record Stack

Seven layers, from the things that exist in the world to every surface where information about them appears. Each layer assumes the one beneath it.

Open the architecture →
  1. 01Entities
  2. 02Records
  3. 03Record Infrastructure
  4. 04Knowledge Layer
  5. 05Citable Layer
  6. 06Agentic Layer
  7. 07Information Surfaces
08The whole idea, in order
  1. Pages
  2. Entities
  3. Records
  4. Relationships
  5. Knowledge
  6. Citability
  7. Agents
  8. Surfaces
  9. Internet of Record

The page is an interface.
The Record is the underlying entity representation.

The internet organized information into pages. What if the next internet organizes the world into Records?