Internet of Record

Architecture

What a record is made of — and what it makes possible.

Four diagrams: the anatomy of a single record, its distribution across surfaces, its relationships, and the full stack these imply.
01Anatomy of a record

Select any part to see what it contains. These are not separate systems — they are dimensions of one record.

Record · center

Business Record

Identity

What this record is, and that it is this one and no other.

  • —Record ID
  • —Name
  • —Entity Type
  • —Ownership
  • —Verification

Every part above belongs to the same record. Removing any one of them turns it back into a listing.

02One record, many surfaces

Source

One Record

  • Website
  • Listing
  • Search Result
  • Map Profile
  • Marketplace
  • Local Page
  • Article
  • Offer
  • Event
  • Social Content
  • AI Answer
  • Agent Response
  • Local Feed
  • Application

Information Surfaces

The surface can change. The record persists.

03Change as a first-class event

Before

Business Record

Service = Residential Landscaping

Something changes

New service added

Commercial Snow Removal

↓ Record updated

↓ Change event emitted

Potential distribution

  • Website
  • Local feed
  • Search
  • Marketplace
  • AI
  • Applications
04The knowledge layer
Relationship graph · sample7 edges
located inoffersserveshostsemploysoccurs atlocated inBUSINESSNorth Shore PlumbingCITYDuluthSERVICEEmergency RepairCOUNTYSt. Louis CountyEVENTWinter Pipe ClinicPERSONMaster PlumberPLACEDepot Hall

Hover a record to trace its relationships

05The stack

The Internet of Record Stack

Read from the top down: things that exist, represented as records, made trustworthy by infrastructure, connected into knowledge, made citable, opened to agents, and rendered on surfaces.

01

Entities

Things that exist in the world.

  • Businesses
  • People
  • Places
  • Products
  • Services
  • Organizations
  • Events
  • Offers
  • Properties
02

Records

Structured representations of those things.

  • Canonical Records
  • Structured Records
  • Business Records
  • Information Records
  • Knowledge Records
  • Digital Twin Records
03

Record Infrastructure

What makes a record trustworthy over time.

  • Identity
  • Verification
  • Ownership
  • Provenance
  • Permissions
  • Versioning
  • Change
04

Knowledge Layer

Records connected into a model of the world.

  • Entities
  • Relationships
  • Graphs
  • Context
05

Citable Layer

Information a system can attribute and stand behind.

  • Evidence
  • Sources
  • Attribution
  • Freshness
  • Citations
06

Agentic Layer

Where machines read, reason and act.

  • APIs
  • MCP
  • Agents
  • Actions
  • Automation
07

Information Surfaces

Everywhere the record can appear.

  • Web
  • Search
  • AI
  • Applications
  • Marketplaces
  • Media
  • Feeds

The result

Internet of Record

The principles behind this →